CTO & VP Product · Medialake
New York · London
I build AI that helps the world's biggest brands understand, govern, and get more value from their creative content. I care about knowing where every asset lives, whether it works, and where it creates risk.
Platforms that index billions of data points across DAMs, ad platforms, and social channels. Brands get one view of their creative, what it is worth, and how it performs.
Creative intelligence, utilization tracking, and a Brand Agent grounded in each brand's own assets and history.
Setting the technology and product vision, then building the teams and data platforms to deliver it, from early-stage media startups to enterprise SaaS.
Three-time CTO across digital media and ad tech. I still hack hardware and write software.
Automated talent and music detection matched against licensing data, so non-compliant assets are flagged and pulled from outbound channels.
From rights and licensing to new regulation like the EU's greenwashing rules.
Medialake
At Medialake we sit above the tools brands already use. We connect fragmented creative, media, rights, and compliance data into one intelligence layer.
Our team embeds with customers as forward-deployed partners, and the platform is set up in days, not quarters.
Visit MedialakeAI and brand integrity
EU greenwashing rules
Regex still hurts
I believe technology and product are inseparable. Here is where I share what I have learned building both.
Featured speaker. Co-hosted Medialake's TechLab with Richard Wilson on how AI is reshaping digital asset management.
Contributor to a collective of engineering and design professionals sharing their pooled knowledge.
Medialake works with brands and platforms including
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Working on creative operations, brand safety, or AI for media? I'd love to hear what you're building.
Let's talk
Let's make every asset count.